Set in the Gateway region, Cranford balances charming river-town suburb living with everything Union County has to offer. The town's population hovers around 24,500, large enough to support strong amenities and small enough to keep its identity.
Cranford is firmly a value-suburb and NYC-commuter market. With Union County's median sale price at $550,000, expect typical Cranford listings to land near that figure, though premium streets and renovated homes can push well above and dated inventory can sell for less.
Buyer strategy in Cranford: pre-approval first, then build a daily watch list, then be the first showing on opening weekend. Seller strategy: don't chase the market down — list at value, hit the first weekend hard, and adjust quickly if showings aren't converting.